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| The concept for The Global Experiential Sessions was born from the same idea that gave birth to the (EMF) Experiential Marketing Forum back in 2004. It was the thirst for experiential marketing knowledge and the need for sharing of best practices. During the past couple of years, I received many requests from marketing executives and EMF members from all over the world to extend the EMF online services by offering dedicated corporate sessions.
I'm now pleased to launch The EMF Global Experiential Sessions to address those requests. The sessions are designed to empower corporate marketing teams so that they have complete understanding of the experiential methodology and the ability to properly utilize it to achieve optimal results for their marketing initiatives.
My goal is to elevate practical knowledge and create centers for excellence inside corporate marketing teams, allowing teams to properly evaluate campaigns and emerging media across all clients touch points, and delivering positive experiences and building sustainable client relationships through experiential campaigns.
The sessions will enable corporations to work more effectively and efficiently with their agencies, allowing saving of hundreds of thousands or even millions of dollars by working smarter on the right experiential campaigns vs. simply following agencies' recommendations without the deep knowledge of what works for your brand, or relying on old antiquated metrics such as impressions.
I'm looking forward to share the many benefits of experiential marketing with your organization and join forces with your marketing team.
Sincerely,
Erik Hauser
Founder Experiential Marketing Forum
Founder / Executive Creative Director Swivel Media |
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