A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.

Max is currently Director of OuterActive, the experiential marketing practice at Crispin Porter + Bogusky. He is the former Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards.

After returning from the US Peace Corps where he drilled wells in Chad, Lenderman began his career in New York City as a marketing journalist for a number of leading trade magazines such as Cable World, Beverage World, Impact and Periscope. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor. In 1999, he founded and helmed Gearwerx Experiential Marketing, one of the first experiential agencies in Canada, with offices in Montreal and Toronto.

Lenderman’s breakthrough publication, Experience the Message: How Experiential Marketing is Changing the Brand World, was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing” available. It was translated into Spanish in 2008.

His latest book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009.

Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and is a sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends.

He is a former columnist for Strategy Magazine, and is currently a contributor to Promo and Chief Marketer magazines. His popular blog is found at www.experiencethemessage.com.

Praise for Experience the Message: How Experiential Marketing is Changing the Brand World:

"Easily the best book on experiential marketing out there."
B. Joseph Pine II, Co-Author, The Experience Economy

"Looking for life after the 30-second ad? A veteran experiential marketer hits the road with hands-on marketing leaders Apple, Toyota, the U.S. Army, and many others in search of ad alternatives."
Fast Company, January 2006

"Experience the Message is an uncommon marketing book. Most marketing books get tiresome after the first few chapters. Not this one. It's a cover-to-cover read on a subject that is the future of marketing. Besides being a substantive contribution to marketing literature, Experience the Message is a damn good read."
David B. Wolfe, internationally acclaimed expert on consumer behavior and author of Ageless Marketing

"Max Lenderman's new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. Experience the Message is a must-read for thoughtful marketing executives."
Karl Moore, Associate Professor, McGill University, and Columnist for Marketing Magazine

"With all of the changes occurring in the advertising/marketing world today, we need some new guides and Max is one of them! A book you should have in your library if you're serious about navigating the new marketing world."
David Polinchock, CEO and Founder, Brand Experience Lab

"Max is one of the sharpest minds operating in experiential mediums today. Clearly, the sky is the limit for Max. He is someone to watch closely."
Erik Hauser, CD/Founder, Swivel Media