| Max Lenderman is an award-winning Executive Creative Director at GMR Marketing LLC, the largest experiential marketing company in North America.
His book called "Experience the Message: How Experiential Marketing is Changing the Brand World" is published by McClelland & Stewart in Canada and Carroll & Graf in the US. It was a finalist for the Canadian National Business Book of the Year Award in 2006.
His as yet untitled forthcoming book - about marketing in hyper-developing BRIC nations - will be published by Harper Collins in spring 2009.
Max wrote a column in Strategy Magazine called "Notes from the Underground," and is a sought-after public speaker on the subjects of guerrilla marketing, experiential marketing and alternative marketing strategies.
He is a founding board member of the International Experiential Marketing Association (IXMA).
Praise for Experience the Message: How Experiential Marketing is Changing the Brand World:
"Easily the best book on experiential marketing out there."
B. Joseph Pine II, Co-Author, The Experience Economy
"Looking for life after the 30-second ad? A veteran experiential marketer hits the road with hands-on marketing leaders Apple, Toyota, the U.S. Army, and many others in search of ad alternatives."
Fast Company, January 2006
"Experience the Message is an uncommon marketing book. Most marketing books get tiresome after the first few chapters. Not this one. It's a cover-to-cover read on a subject that is the future of marketing. Besides being a substantive contribution to marketing literature, Experience the Message is a damn good read."
David B. Wolfe, internationally acclaimed expert on consumer behavior and author of Ageless Marketing
"Max Lenderman's new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. Experience the Message is a must-read for thoughtful marketing executives."
Karl Moore, Associate Professor, McGill University, and Columnist for Marketing Magazine
"With all of the changes occurring in the advertising/marketing world today, we need some new guides and Max is one of them! A book you should have in your library if you're serious about navigating the new marketing world."
David Polinchock, CEO and Founder, Brand Experience Lab
"Max is one of the sharpest minds operating in experiential mediums today. Clearly, the sky is the limit for Max. He is someone to watch closely."
Erik Hauser, CD/Founder, Swivel Media |
