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| The Half-Day Global Experiential Session offers a dynamic learning environment for your marketing professionals. It will help you build a firm foundation for your experiential initiatives. |
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| Sample Half-Day Workshop Agenda: |
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8:30 - 10:00 |
Experiential Marketing Overview, Methodology, and Campaign Design |
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We'll cover -
- Experiential marketing 101
- Why experiential marketing is the leading methodology to engage consumers
- How to shift from monologue marketing to dialogue marketing in the new conversational marketplace
- Tools that enable true engagement with clients and create positive, meaningful and relevant brand experiences (effective use of emerging and traditional media)
- Techniques that allow you to track and measure results
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10:00 - 10:15 |
Introduction To Group Exercise - 30 Minutes To Launch |
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This is our first intensive hands-on exercise, where you'll be asked to apply experiential marketing methodologies and design a campaign using an emerging media as your platform. Break through traditional marketing mindsets to develop a new perspective of your customers. |
10:15 - 10:45 |
30 Minutes To Launch |
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Break into smaller groups and design experiential campaigns for your business. We will coach each team and guide you through the exercise so your campaigns are effective, affordable, and engaging. |
10:45 - 11:00 |
Break |
11:00 - 11:30 |
Team Presentations |
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Share your creative campaigns and we'll offer our constructive advice and feedback. |
11:30 - 12:00 |
Your Company's Action Plan |
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We'll compile the most innovative ideas from the day's events and put together your company's action plan, taking the atmospheric level ideas and drilling them down to the specific concepts that work for your company. We'll include ways you can integrate experiential marketing and how to make this a sustainable, regular part of your marketing strategy. |
12:00 - 1:00 |
Working Lunch & Next Steps |
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This is your time to nourish your mind and body. Enjoy lunch while discussing ideas on how to successfully implement experiential campaigns - what works and what doesn't work, and how to move forward with your company's action plan. |
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