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| The Full-Day Global Experiential Session offers a customized and dynamic learning environment for your marketing professionals.
Two to three weeks prior your workshop, we'll set-up a personal consultation with your marketing executives to take a deep-dive into your brand and the business surrounding it. From the top down and the bottom up, we will analyze each and every customer touch-point to determine the best methods to increase brand awareness and drive sales. Consultations are collaborative ventures with you, and will assist in developing customized workshop material and hands-on exercises.
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| Sample Full-Day Workshop Agenda: |
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8:30 - 9:30 |
Experiential Marketing Overview, Methodology, and Campaign Design |
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We'll cover -
- Experiential marketing 101
- Why experiential marketing is the leading methodology to engage consumers
- How to shift from monologue marketing to dialogue marketing in the new conversational marketplace
- Tools that enable true engagement with clients and create positive, meaningful and relevant brand experiences (effective use of emerging and traditional media)
- Techniques that allow you to track and measure results
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9:30 - 10:30 |
Corporate Goals - Discuss Your Corporate Specific Requirements |
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This part is based on the consultations with your executives prior the workshop. We'll present your corporate goals and specific marketing requirements and how those can be applied as successful experiential campaigns. |
10:30 - 10:45 |
Break |
10:45 - 11:00 |
Introduction To Group Exercise - 30 Minutes To Launch |
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This is our first intensive hands-on exercise, where you'll be asked to apply experiential marketing methodologies and design a campaign using an emerging media as your platform. Break through traditional marketing mindsets to develop a new perspective of your customers. |
11:00 - 12:00 |
30 Minutes To Launch |
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Break into smaller groups and design experiential campaigns for your business. We will coach each team and guide you through the exercise so your campaigns are effective, affordable, and engaging. |
12:00 - 1:00 |
Working Lunch |
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This is your time to nourish your mind and body. Enjoy lunch while discussing ideas on how to successfully implement experiential campaigns - what works and what doesn't work. |
1:00 - 2:00 |
Team Presentations |
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Share your creative campaigns and we'll offer our constructive advice and feedback. |
2:00 - 3:00 |
Your Company's Action Plan |
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We'll compile the most innovative ideas from the day's events and put together your company's action plan, taking the atmospheric level ideas and drilling them down to the specific concepts that work for your company. We'll include ways you can integrate experiential marketing and how to make this a sustainable, regular part of your marketing strategy. |
3:00 - 3:10 |
Break |
3:10 - 4:00 |
Hands-On Exercise |
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This is our second hands-on small group exercise in which you'll design a campaign for another brand or assess your competitor's experiential campaigns. After the exercise we'll offer feedback and evaluate your campaigns. |
4:00 - 5:00 |
Conclusions & Next Steps |
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Once you implement experiential campaigns and start the dialogue with your customers, you'll need to monitor campaigns, continue to engage, offer meaningful and relevant experiences, and authentically converse with clients about your company's products or services. Learn how to continuously evaluate your campaign's effectiveness while making sure that it's exceeding program goals. |
5:00 |
Adjourn |
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