| Erik Hauser founded Swivel Media (www.swivelmedia.com) in early 2000 with a goal to transform the way people experience brands. Eight years later, Swivel is among the world leaders in experiential marketing. The agency's expertise ranges from interactive and virtual media to brand development. Swivel also advises their clients on business strategy and is known for its unique work developing innovative marketing programs in both real and virtual worlds. As executive creative director, Hauser has overseen the development and deployment of uniquely engaging and effective programs for a host of prestigious clients, including Wells Fargo, EPSON, Careerbuilder.com, Oracle, Chevron/Texaco, kajeet, TiVo, CNET, YAHOO, Mervyn's, Samsung, Stanford University and AT&T Broadband.
Hauser has become an acknowledged thought leader because of his groundbreaking work with virtual world platforms in addition to all other forms of emerging media that create positive brand experiences for his clients. Erik was the first to step into the world of Second Life and similar metaverse platforms as early as 2004 on behalf of his clients. His work with Wells Fargo's Stagecoach Island, a virtual world to teach fiscal literacy to young adults, has been published in numerous international press outlets and major domestic media such as TIME, BusinessWeek, Forbes, Fox News, USA Today, and National Public Radio.
Erik is the founder and director of the International Experiential Marketing Association (IXMA) (http://www.ixma.org). He is also creator and moderator of the Experiential Marketing Forum (EMF) (http://www.experientialforum.com), an online discussion group of industry practitioners, clients, students and educators. Since its inception in 2004, the EMF has grown to a registered membership base of over 5,000 people in virtually all continents, countries and sovereign nations around the globe and is currently translated into 11 languages.
Hauser is a published columnist and contributing writer to several marketing and advertising industry publications and websites. He writes a regular marketing column for "Chief Marketer Report" called BrandAnimation®, is a contributing columnist for AdRants.com, and collaborates with colleagues from around the world through his EMF blog, The Burns/Hauser Report, co-authored by Prof. Neal M. Burns of the University of Texas. The blog dissects the most current and effective methodologies that inspire purchase and brand loyalty.
Erik also speaks at conferences and conventions around the world about marketing and brand experiences.
Recent Speaking Engagements and Appearances
- Promo Live 2006 - Full Day Workshop on Experience Marketing
- American Marketing Association Luncheon Series - Experiential Marketing - Guest Speaker, NY - 2006
- American National Marketing Fraternity Convention - Keynote Speaker - 2006
- University Texas - Chaos 2006 - Speaker on Non-Traditional Marketing
- North American Association of State and Provincial Lotteries - Keynote Speaker - Experiential Marketing - 2006
- OMMA NY Conference and Expo - The Internet - Back on Speed - 2006
- New Age Media Concepts Multicultural Summit - Speaker - 2006
- The Royal Bank of Canada Applied Innovation Symposium - Speaker - Experiential Marketing - Toronto - 2006
- Infopress Convention, Keynote Speaker- Experiential Marketing - Montreal - 2006
- Stanford University 5th Annual Media X Conference - Keynote Speaker - Don't Talk to Strangers - Monetizing Web 2.0 - Palo Alto - 2007
- Korean Management Association Consultants Marketing Conference - Are You Experienced? - Keynote Speaker - Korea - 2007
- Kid Power 2007 - Speaker - Case Study Presentation
- Special Libraries Association 2007 Conference - Keynote Speaker - Giving Meaning to the Term Customer Engagement
- Digital Media Conference 2007 - Panelist - Advertising 2.0: New Opportunities for Marketers - Silver Springs, MD
- Ukrainian Marketing Association - Keynote Speaker - Kiev - 2007
- Ad:Tech London - Panelist - Virtual Worlds - What Value Can They Bring Beyond PR & Market Research - London - 2007
- TurnPROn 2007 - Panelist - PR 3.0 - What's The Next Big Thing? - San Francisco - 2007
- Virtual Worlds Fall Conference and Expo - Panelist - ROI: How the Rules are Changing - San Jose - 2007
- Adweek's Creative Conference Mashup 2007 - Keynote Speaker - Experiential Marketing: Creating Connections that Count - Los Angeles - 2007
- NACS Show 2007 - Speaker and Workshop Leader - Internet Marketing: Way Beyond Your Website - Atlanta - 2007
- The Israel Business Conference - Keynote Speaker, Marketing Opportunities in the New Media - Tel Aviv - 2007
- The Global Marketing Summit - Keynote Speaker, One Brand Two Worlds - Building Effective Marketing Strategies in Real and Virtual Worlds - Myrtle Beach 2008
- Digital Media Conference - The Millenials - Speaker - Toronto - 2008
- The Effie Awards - Judge - New York - 2008
- Infopresse Experiential Marketing Conference - Keynote Speaker - Paris- 2008
- NACS Tech - Speaker and Workshop Leader - Dallas - 2008
- Effies Grand Jury Awards - Judge - New York - 2008
- 2008 S&ME Annual Sales & Marketing Conference - Keynote Speaker - Francis Marion - Charleston, SC
- IIR&PDMA Voice of the Customer 2008, Keynote Speaker - Newport Beach - 2008
- LAMAC Conference, Keynote Speaker - Mexico City - 2008
- ACBTL Conference, Keynote Speaker - Bogota - 2008
- Voice of the Consumer, Keynote Speaker - Newport Beach - 2008
|
